This may sound a bit harsh, but if you’re not testing your opt-in forms, you’re leaving a lot of money on the table. Let’s start by talking about why this holds true and then I’ll give you a quick rundown of how you can get started with testing. Ready? Let’s roll.
How You Can Benefit From Testing
Testing your opt-in forms and pages allows you to improve your conversion rate. Instead of converting 10% of visitors to your site, some testing and tracking may allow you to make simple changes that result in a 20% conversion rate. That means your list will grow twice as fast.
That means twice as many subscribers who come across the various offers you make them on your thank you page, in your opt-in report and throughout your emails. The end result is that you’ll make twice as much money for the same amount of work you do to build your list.
That’s a big benefit in my book. It’s also gives you leverage. There’s only so much work you can do in a given day to grow your list. If you can improve your conversion rate and just a little, you get more subscribers and thus make more money for the same amount of work.
How To Get Started Testing Your Forms and Pages
Now that you know why testing is important and what a big impact it can have on your list building and your business, let’s get down to the nitty-gritty of getting it done. The good news is that it’s a lot less complicated than you may think.
The autoresponder service you use wants you to succeed and grow a big and profitable list. The bigger the list, the more they can charge you and if you’re making money with your list, you’ll continue to use their service. In other words, it’s in their big interest to get you testing. And that’s exactly why they make it easy for us.
No matter what autoresponder service you use, chances are they have testing and tracking features built into your service. In Aweber for example, it is very easy to make a copy of an opt-in form or page and then set up a split test that compares one version to another. Look through the documentation and help files for your autoresponder service for more information on how to start tracking, or give customer service a call. I’m sure they’ll be happy to help you get started.
Start testing and paying attention to conversion rates. Do what you can to improve said conversions and build your lists faster. It will have a big impact in how quickly your online business grows and how profitable it will be.